OCC takes a fresh look at stablecoin rewards in final GENIUS Act rule

The Office of the Comptroller of the Currency is revisiting how stablecoin rewards are treated under its final GENIUS Act rule, potentially changing compliance requirements for firms that offer incentives tied to stablecoin holdings. The outcome could force issuers and partners to restructure reward programs, affecting how they attract and retain users. Traders should watch for the final rule text, since clarity on rewards could influence stablecoin demand and the competitive positioning of issuers.