Why Crypto Exchanges are Paying to Keep You Trading
A trader who loses money might close the app. Zoomex has offered some customers a reason to return: credit towards more trading. Loss compensation is one of the ways Fernando Aranda, Marketing Director at Zoomex, says exchanges can keep customers. Speaking to BeInCrypto at TOKEN2049, he described a business under pressure to give people reasons The post Why Crypto Exchanges are Paying to Keep You…
Zoomex Marketing Director Fernando Aranda told BeInCrypto at TOKEN2049 that the exchange offers loss compensation, in the form of trading credit, to some customers as a retention tactic. He framed this as one of several ways exchanges try to keep traders active in a competitive market. The piece is an industry-practice discussion with no specific figures, token references, or market-moving developments, so it carries little direct trading relevance.
